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Chinese Stationery Industry Trend Analysis

Stationery industry is the fastest growing among China's light industry the most sophisticated industry, stationery market capacity has exceeded 1 trillion yuan in China, increases in recent years were more than 10%. With the development of the domestic economy and the increase of purchasing power, accelerated development of the stationery industry. Current stationery trends broadly divided into four categories: functional, simple and practical, luxury, toys. According to a recent survey, there are more than 60% of consumers like stylish stationery, such as: ceramic u disk, ceramic pen holder, but also with the environmental protection requirements for improved, low carbon green stationery is also popular with consumers of all ages, all stationery the future development direction of the enterprise.

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