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Office Stationery Manufacturing Enterprise Development Innovation

Office stationery industry has been in a State of increased demand from certain level prospects. But seemingly better prospects to attract a large number of companies involved, even foreign enterprises have entered the domestic market. The current situation, for the stationery industry is not optimistic. Home office stationery manufacturer active innovations can be developed. Many stationery companies only focus on "only knows how to" instead of focusing on product design and quality, scientific marketing strategies. In product development, brand building, marketing, marketing, channel management, logistics and distribution, after-sales service, vendor relations and other issues of the lack of long-term, stability and the strategic direction of science, which only occupied the margins of lower-end office stationery market, leading international brand of stationery in the stationery industry has been in a leading position in the high end of the market.

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