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Stationery Enterprises ' Business Development

Stationery mode of e-commerce, should not only rely on online low prices to attract consumers, and should rely on the uniqueness of the brand that the scientific product line management and quality online services to get more marketing resources. In addition, stationery enterprises must constantly improve the technological content of products, continues to improve each product grade and added value, such as continuous development of new high-end products to meet the market demand both at home and abroad, for products to enter the international market and lay a good foundation. Market brand is numerous, almost nonexistent on the core values of the brand positioning, and marketing strategies are often affected by the tactical deviations from the pursuit of core values, therefore, the stationery business in road positioning, brand development, should follow the theme does not change the principle of brand's identity and cultivate their loyalty to the brand.

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